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Microsoft - Zune

A while back Microsoft tried to take on Apple with an MP3 player called Zune. Getting down with the kids, Los Angeles based 72 Degrees and Sunny came up with a highly creative campaign mixing animation and indy tunes to generate buzz online.  The platform was experimental, videos from a variety of artists were commissioned with strong themes of sharing, this was our offering.  

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Character Artist: Damian Johnston 

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