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TOKYOPLASTIC

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Nike

We have been lucky enough to work on some awesome commercial projects and this is one of our favorites. Working with Nike's in-house art department helped us understand exactly what they were after and we generated literally hundreds of character designs in what was a very rewarding collaborative process. What makes this project so special though is that it encompassed so many of our creative disciplines. Not only did we get to design and animate the characters, we also saw them sculpted into life-sized figures that were showcased in trendy footwear stores worldwide.

 

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