Based upon the original project that we did with Dreamworks and AMD back in 2005 the Little Fella app was always intended to be a learning experience for us to start developing apps. He exists on the app store and you can download him for iPad here:
He has also featured as an interactive project in one of our exhibitions in 2006 in Japan. It was great seeing people interacting with him; initially shy they would slowly be drawn into trying to find all of the animations and would kind of “wake up” with a whole bunch of people round them watching.
We have been lucky enough to work on some awesome commercial projects and this is one of our favorites. Working with Nike's in-house art department helped us understand exactly what they were after and we generated literally hundreds of character designs in what was a very rewarding collaborative process. What makes this project so special though is that it encompassed so many of our creative disciplines. Not only did we get to design and animate the characters, we also saw them sculpted into life-sized figures that were showcased in trendy footwear stores worldwide.
Pushing inc is our second interactive creature experience for iOS. We created him to help us better understand the development and creative process in app design and production. We have learnt a huge amount from him but it is now time to set him free. Like any offspring he is far from perfect but we hope you enjoy playing with him as much as we have enjoyed creating him. To see more and download the app visit www.pushing-inc.com
From start to finish this is one of the most enjoyable and rewarding campaigns we have worked on. We were initially approached to redesign Morty the bison mascot for Canadian mobile company MTS. They liked our work so much it quickly ballooned into a full blown campaign that kept us busy with up to 10 x 30 second commercials a year. We worked with a lot of very talented people over at Dare Vancouver and ultimately worked with Rob and Bryan on the Whistler film festival trailer and went snowboarding with them in Whistler.
At the Whistler Film Festival you won’t find the usual Hollywood movies. So Dare Vancouver created an ad campaign that tells unexpected stories. Trailers created for the festival start like predictable Hollywood movies, but take a hard left turn.
We worked very closely with our friends Rob and Bryan (who went on to set up 123 West Vancouver http://123w.ca/) to make this trailer. We took inspiration from the very hard to fault Tangled. Disney had 4 years and 140 million dollars to make their film, we had five weeks and a slightly smaller budget.
The micro EPIC Kitteh Kitteh series; 12 years in the making and pretty much as good as Avatar, but shorter. This screened at the Edinburgh Film Festival, and a whole lot of others too, but we actually went to Edinburgh and got to sit in the cinema and soak up the rapturous applause.
We worked with the guys over at 72 and Sunny in L.A. on this project. The best commercial work we have ever done has come out of close collaboration with our clients and this strange little project for Zune is a great example.
The first project we created for television over ten years ago.
MTV had a microscopic budget for this ident, so we took that budget and moved to Bangkok to do the work, we rented a marble floored apartment with a sauna, gym, Jacuzzi, and swimming pool on the roof. Then we blew the whole budget on cocktails and ladyboys. Did the work too.